Welcome to Yard Machines®
At Yard Machines® Lawn Mower, Snow Blower, Rototiller (yard-machines.com), we understand that your privacy is paramount. As a trusted provider of outdoor power equipment including lawn mowers, snow blowers, and rototillers, we are committed to protecting your personal information and maintaining transparency about how we collect, use, and safeguard your data. This comprehensive Privacy Policy outlines our practices and your rights regarding the information you share with us when visiting our website or purchasing our products.
We recognize that when you choose Yard Machines® products for your lawn care and outdoor maintenance needs, you’re not just buying equipment—you’re trusting us with your personal information. This trust is something we take seriously, and we’ve developed this policy to ensure you understand exactly how your data is handled throughout your relationship with us.
Information We Collect
Personal Information You Provide
When you interact with yard-machines.com, we may collect various types of personal information that you voluntarily provide to us. This includes information you share when creating an account, making a purchase, subscribing to our newsletter, participating in surveys, contacting customer service, or engaging with our online community.
Contact Information: We collect your name, email address, phone number, and mailing address when you register for an account or make a purchase. This information is essential for processing orders, shipping your Yard Machines® lawn mower, snow blower, or rototiller, and communicating with you about your purchase.
Payment Information: When you make a purchase through our website, we collect payment card information, billing address, and other financial details necessary to process your transaction securely. However, we want to assure you that we use industry-standard encryption and do not store complete payment card information on our servers. Payment processing is handled through secure third-party payment processors that comply with Payment Card Industry Data Security Standards.
Account Credentials: If you create an account on yard-machines.com, we collect your username and password. We strongly encourage you to create a strong, unique password and never share your account credentials with others.
Product Registration Information: When you register your Yard Machines® equipment, we collect product model numbers, serial numbers, purchase dates, and dealer information. This registration helps us provide warranty service, safety notifications, and product updates specific to your equipment.
Information Collected Automatically
Like most websites, yard-machines.com automatically collects certain information about your device and browsing behavior when you visit our site. This automatic data collection helps us improve our website functionality, understand how visitors use our site, and enhance your overall experience.
Device Information: We collect information about the device you use to access our website, including your IP address, browser type, operating system, device identifiers, and mobile network information. This helps us optimize our website for different devices and browsers.
Usage Data: We track how you interact with our website, including the pages you visit, the products you view, search queries you enter, links you click, and the time and date of your visits. This information helps us understand which Yard Machines® products are most popular and how we can improve our website navigation and product presentation.
Location Information: We may collect general location information based on your IP address to provide location-specific content, such as nearby dealers who carry our lawn mowers, snow blowers, and rototillers, local weather information relevant to outdoor equipment use, and appropriate product recommendations for your climate zone.
Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. Cookies are small text files stored on your device that help us remember your preferences, maintain your shopping cart, and provide personalized experiences. You can control cookie settings through your browser, though disabling cookies may limit certain website features.
Information from Third Parties
We may receive information about you from third-party sources to enhance our services and provide you with better product recommendations and customer support.
Authorized Dealers and Retailers: When you purchase Yard Machines® products through authorized dealers or retailers like those listed on Amazon.com, they may share your purchase information with us for warranty registration, product support, and safety notifications.
Social Media Platforms: If you interact with us on social media or use social login features, we may receive information from those platforms in accordance with your privacy settings on those services.
Marketing Partners: We may receive information from marketing and analytics partners who help us understand customer preferences and improve our advertising effectiveness. This information is typically aggregated and does not identify you personally.
How We Use Your Information
We use the information we collect for various legitimate business purposes designed to serve you better and improve our products and services.
Order Processing and Fulfillment
The primary use of your personal information is to process and fulfill your orders for Yard Machines® lawn mowers, snow blowers, rototillers, and related parts and accessories. This includes verifying payment information, arranging shipping, providing order confirmations, sending shipment tracking information, and handling returns or exchanges.
Customer Service and Support
We use your information to provide exceptional customer service and technical support. This includes responding to your inquiries, troubleshooting equipment issues, processing warranty claims, providing maintenance tips for your Yard Machines® equipment, and resolving any problems you experience with our products or services.
Product Improvement and Development
Your feedback and usage patterns help us improve existing products and develop new outdoor power equipment that better meets your needs. We analyze product registration data, warranty claims, customer reviews, and support inquiries to identify areas for improvement and innovation in our lawn mowers, snow blowers, and rototillers.
Safety Notifications and Recalls
In the event of a safety concern or product recall, we use your contact and product registration information to notify you quickly. Your safety is our top priority, and maintaining accurate records allows us to reach you if action is needed regarding your Yard Machines® equipment.
Marketing and Communications
With your consent, we use your information to send you marketing communications about new products, special offers, seasonal maintenance tips, and other information we think might interest you. You can opt out of marketing emails at any time by clicking the unsubscribe link in any promotional email or adjusting your communication preferences in your account settings.
Website Improvement and Personalization
We analyze website usage data to improve our online experience, making it easier for you to find the Yard Machines® products you need. This includes personalizing product recommendations, optimizing website navigation, improving search functionality, and ensuring our site works well on all devices.
Legal Compliance and Protection
We may use your information to comply with legal obligations, enforce our terms and conditions, protect our legal rights, prevent fraud and abuse, and ensure the security of our website and customer data.
How We Share Your Information
We respect your privacy and do not sell your personal information to third parties. However, we do share your information in certain circumstances to provide our services and fulfill our obligations to you.
Service Providers
We share information with trusted third-party service providers who perform services on our behalf. These include payment processors, shipping carriers, website hosting providers, email service providers, customer service platforms, and marketing analytics firms. All service providers are contractually obligated to protect your information and use it only for the specific purposes we authorize.
Authorized Dealers and Retailers
We may share limited information with authorized Yard Machines® dealers and retailers, such as those featured on Amazon.com, to facilitate warranty service, product support, and local equipment servicing. These partners are selected carefully and required to maintain appropriate data security measures.
Business Transfers
In the event of a merger, acquisition, sale of assets, or business reorganization, your information may be transferred as part of that transaction. We will notify you of any such change and how it affects your personal information.
Legal Requirements
We may disclose your information when required by law, such as in response to subpoenas, court orders, or other legal processes. We may also share information when we believe disclosure is necessary to protect our rights, ensure safety, investigate fraud, or comply with regulatory requirements.
With Your Consent
We may share your information with third parties when you explicitly consent to such sharing, such as when you choose to participate in co-marketing programs or third-party promotions related to lawn care and outdoor equipment.
Your Privacy Rights and Choices
We believe you should have control over your personal information. Depending on your location, you may have various rights regarding your data.
Access and Correction
You have the right to access the personal information we hold about you and request corrections if it’s inaccurate or incomplete. You can review and update most of your information by logging into your account on yard-machines.com. For information you cannot access directly, contact our privacy team using the details provided at the end of this policy.
Data Portability
You may have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider if you choose.
Deletion
You can request that we delete your personal information, subject to certain exceptions. We may need to retain certain information for legal compliance, warranty obligations, or other legitimate business purposes. When you request deletion, we will delete or anonymize your data unless retention is required or permitted by law.
Marketing Opt-Out
You can opt out of receiving promotional emails from Yard Machines® at any time by clicking the unsubscribe link in any marketing email or adjusting your communication preferences in your account. Please note that even if you opt out of marketing communications, we will still send you transactional emails related to your purchases and account.
Cookie Management
You can control cookies through your browser settings and choose to accept or reject cookies. Most browsers allow you to view, manage, and delete cookies. However, disabling cookies may affect your ability to use certain features of our website, such as maintaining items in your shopping cart.
Do Not Track Signals
Some browsers include “Do Not Track” features. Currently, there is no industry standard for responding to Do Not Track signals, and our website does not respond to these signals at this time.
Data Security
Protecting your personal information is a top priority for Yard Machines®. We implement comprehensive technical, administrative, and physical security measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards
Our website uses industry-standard encryption (SSL/TLS) to protect data transmitted between your browser and our servers. This ensures that sensitive information like payment details and account credentials are encrypted during transmission. We also employ firewalls, intrusion detection systems, and regular security monitoring to protect against cyber threats.
Administrative Controls
Access to personal information is restricted to employees, contractors, and service providers who need access to perform their job functions. All personnel with access to customer data undergo background checks and receive training on data privacy and security best practices. We maintain strict internal policies governing data handling and protection.
Physical Security
Our servers and data storage facilities employ robust physical security measures, including restricted access, surveillance systems, and environmental controls. We work with reputable data center providers that maintain industry certifications and regular security audits.
Third-Party Security
We carefully vet all third-party service providers to ensure they maintain appropriate security standards. Our contracts with these providers include specific data protection requirements and regular security assessments.
Despite our best efforts, no security system is completely impenetrable. While we strive to protect your information, we cannot guarantee absolute security. If you become aware of any security breach or unauthorized access to your account, please contact us immediately so we can take appropriate action.
Children’s Privacy
Yard-machines.com is not directed to children under the age of thirteen, and we do not knowingly collect personal information from children. Our lawn mowers, snow blowers, and rototillers are designed for adult use, and our website content is intended for adult audiences.
If we discover that we have inadvertently collected information from a child under thirteen without parental consent, we will delete that information promptly. If you believe we have collected information from a child, please contact our privacy team immediately.
Parents and guardians should supervise children’s online activities and teach them about online privacy and safety. We encourage families to discuss appropriate use of personal information online.
International Data Transfers
Yard Machines® is based in the United States, and our website and services are provided from the United States. If you access our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
By using our website and services, you consent to the transfer of your information to the United States and other countries where we or our service providers operate. We take appropriate measures to ensure that your personal information receives adequate protection in accordance with this Privacy Policy, regardless of where it is processed.
For users in the European Economic Area, United Kingdom, or other regions with specific data protection regulations, we implement appropriate safeguards such as standard contractual clauses approved by relevant authorities to protect international data transfers.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
Account information is retained while your account is active and for a reasonable period thereafter to facilitate future purchases and provide customer support. Product registration information is retained for the expected lifespan of your Yard Machines® equipment plus additional time to handle warranty claims and safety notifications.
Transaction records and payment information are retained in accordance with legal and regulatory requirements, typically for tax and accounting purposes. Marketing preference information is retained until you opt out or request deletion.
When we no longer need your information, we securely delete or anonymize it using industry-standard methods. Anonymized data that cannot be linked back to you may be retained indefinitely for analytical and research purposes.
Third-Party Links and Services
Our website may contain links to third-party websites, including retailers like Amazon.com where you can purchase Yard Machines® products. This Privacy Policy applies only to yard-machines.com and not to any third-party sites.
We are not responsible for the privacy practices or content of external websites. When you click on a link to a third-party site, you leave our website and become subject to that site’s privacy policy and terms of use. We encourage you to review the privacy policies of any third-party sites you visit.
Similarly, if you access our website through a third-party platform or social media site, your interaction may be governed by their privacy policies in addition to ours. We recommend reviewing those policies to understand how your information is handled.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes, we will update the “Effective Date” at the top of this policy and notify you through appropriate means, such as posting a notice on our website or sending an email if the changes are significant.
We encourage you to review this Privacy Policy regularly to stay informed about how we protect your information. Your continued use of yard-machines.com after changes are posted constitutes your acceptance of the updated policy.
For significant changes that materially affect your rights or how we use your personal information, we may seek your explicit consent before implementing the changes.
Contact Us
We value your trust and are committed to addressing any questions or concerns you have about our privacy practices. If you have questions about this Privacy Policy, want to exercise your privacy rights, or need assistance with your Yard Machines® lawn mower, snow blower, or rototiller, please contact us:
Yard Machines® Customer Privacy Team
Email : [email protected]
When contacting us, please provide sufficient details so we can address your inquiry effectively. For account-specific requests, we may need to verify your identity to protect your information.
We aim to respond to all privacy-related inquiries within thirty days. For complex requests, we may need additional time and will keep you informed of our progress.
State-Specific Privacy Rights
California Residents
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect, the right to request deletion, the right to opt out of the sale of personal information (though we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
California residents can exercise these rights by contacting us using the information provided above. We will verify your identity before processing requests and respond within the timeframes required by California law.
Other State Privacy Laws
Residents of other states with comprehensive privacy laws, such as Virginia, Colorado, Connecticut, and Utah, may have similar rights regarding their personal information. We extend appropriate privacy protections to all users regardless of location and will comply with applicable state privacy laws.
Industry-Specific Considerations
As a manufacturer of outdoor power equipment, we recognize that our customers rely on our lawn mowers, snow blowers, and rototillers for important yard maintenance tasks. We collect and use information in ways that support safe and effective product use.
Safety information, maintenance records, and warranty data help us ensure that your Yard Machines® equipment operates reliably and safely. Product usage patterns help us develop better equipment that meets real-world needs. Customer feedback drives continuous improvement in our designs and features.
We also recognize that outdoor power equipment purchases often involve research and comparison shopping. We respect your privacy while browsing our website and viewing products, using analytics data only in aggregated forms to improve our offerings.
Commitment to Transparency
At Yard Machines®, we believe that transparency builds trust. This Privacy Policy represents our commitment to being open and honest about our data practices. We want you to feel confident that when you choose our lawn mowers, snow blowers, and rototillers, you’re partnering with a company that respects your privacy and protects your information.
We continuously evaluate our privacy practices and implement improvements to ensure we maintain the highest standards of data protection. Your privacy is not just a legal obligation for us—it’s a core value that guides how we conduct business.
Thank you for choosing Yard Machines® for your outdoor power equipment needs. We appreciate your trust and remain committed to earning it every day through responsible data stewardship and exceptional customer service.
